FOOTWEAR DESIGN
INDUSTRIAL DESIGN
MATERIAL + MANUFACTURING INNOVATION
Pasadena, CA
2021
2021
Partner
HOWARD HSU
Come up with a innovative product line and an immersive experience through a 6-Word Story
[Consumer]
The curious novice begins their path with uncertainty. But with their desire they go through multiple trials. Thus transitions in to a Thirsty Neophyte
[Sports]
Running becomes a habit
Something that becomes natural
as a lifestyle. Evolving in to becomes
a part of you as a Habitual Obsession
[Brand]
Something delicate and beautiful
Yet different in a way of being unapologetic in who
you are . An identity to as a brand being the Exquisite Maverick of the scene
We learned that in order to make running a lifestyle
The novice runner needed comfort
Comfort, both physically and mentally
But in an Allbirds way
Shrooms, many know but few understand, like Allbirds
we were able to design a chassis system
That could mold to the user’s feet through constant movement of pressure, heat, and sweat and mold
Thus the runner will be able to be comfortable in their strides
Through molding their own steps
Shortening the
manufacturing process
By creating the chasis system we are able to
streamline our manufacturing speed
We are able to replace the traditional 4-piece construction
[Upper, Sockliner, Midsole, Outsole]
With an enhanced 3 piece construction
[Upper + Molding Chasis + Outsole]
With rapid growing materials
The fast growth rate of Mycelium will be able to
deliver a shorter production cycle