ALLBIRDS

Focus
FOOTWEAR DESIGN
INDUSTRIAL DESIGN
MATERIAL + MANUFACTURING INNOVATION

Pasadena, CA
2021

ALLBIRDS SHROOM

Credits

Partner

HOWARD HSU

What if your shoe grew at the same pace with you?

BRIEF

Come up with a innovative product line and an immersive experience through a 6-Word Story

Thirsty Neophyte
[Consumer]

The curious novice begins their path with uncertainty. But with their desire they go through multiple trials. Thus transitions in to a Thirsty Neophyte

Habitual Obsessions
[Sports]

Running becomes a habit
Something that becomes natural
as a lifestyle. Evolving in to becomes
a part of you as a Habitual Obsession

Exquisite Maverick
[Brand]

Something delicate and beautiful
Yet different in a way of being unapologetic in who
you are . An identity to as a brand being the Exquisite Maverick of the scene

The Goal is Comfort

We learned that in order to make running a lifestyle
The novice runner needed comfort

Comfort, both physically and mentally
But in an Allbirds way

Through Shrooms

Shrooms, many know but few understand, like Allbirds

The Journey

Click for full process

Shroom Chassis

Through a mixture of Mycelium/Hemp/Polyethlyene Glycol
we were able to design a chassis system

Our intention was to create a Sock liner-Midsole
That could mold to the user’s feet through constant movement of pressure, heat, and sweat and mold
Thus the runner will be able to be comfortable in their strides
Through molding their own steps

Shortening the
manufacturing process

By creating the chasis system we are able to
streamline our manufacturing speed

We are able to replace the traditional 4-piece construction
[Upper, Sockliner, Midsole, Outsole]

With an enhanced 3 piece construction
[Upper + Molding Chasis + Outsole]

With rapid growing materials

The fast growth rate of Mycelium will be able to
deliver a shorter production cycle

Colorways