HAY PICNIC

Focus
Industrial Design
Accessories Design 
Art Direction
Picnic Accessories Collection 
Seoul, Korea
2022

CREDITS 

Directing 

Photography 

Cast


Special Thanks to



HAN

HAN

PHIL SUNG
MEENJOO PARK

JIMMY PARK





 


Bring your COZINESS 
and play outside with HAY 







Focus
Friluftsliv activities + lifestyle has been appreciated due to our limits 
with outdoor activities. Can HAY help people immerse nature + ease 
in to outdoor activities? 
Our lifestyles have changed and our focuses have changed. As we get the opportunity to come out and embrace our freedom. How could HAY help people to get comfortable in re-connecting?





HAY
PICNIC ON THE GO



Objectives
PLAYFUL
COZY
LUSCIOUS














We wanted to offer an experience
that could re-connect people outside 
But in a HAY way





HAY PICNIC COLLECTION
THE BAG
What if we could 
carry the whole party?
THE MAT
What if the mat was 
not big as a mat?
THE CUP
How could we toughen our cups?
THE TRAY
How could we prep and share 
at the same time?







It started from one question 
“What if we could carry the whole party?” 

Process



Photoshoot Preparation





Product Details