Collection: Yearning

Focus
Apparel Design
Art Direction
Photography

Apparel Collection

Los Angeles, CA
2023

CREDITS

Directing

Photography

Styling

Cast

Special Thanks to

HAN

HAN
KEVIN PARK

KEVIN PARK

SOOJUNG YOO
DEAN ICHIRIU
LULU TANG
LUKA FANG
ZANE LIN

SKYE LOU

We wanted to be somebody

We wanted to look like adults
We used to act like we own the world
We used to do bad stuff, but it wasn’t wrong
We used to be care free

We all felt a yearning

Inspired by the youths of Seoul

With the goal to provide an experience of that moment

Comfort the young professionals

Millennials [1981-1996]

Ready to get back into the physical world
Because it was never about working at home in your pajamas

Comfort that fits into one’s lifestyle
of leaving the house to work
of going to dinner with a few friends
of riding back and forth in the tube

It is intended to fit in to the professional lifestyle

Trend Analysis

AW25 Direct to Essentials

Micro Trends

Sartorial

Fluidity

Contrast

Core colors intended for the APAC market

Black on Black

Sustained Grey

Midnight Plum

Defining the experience

FORM[1st Read]Depicts the experience

MATERIAL[2nd Read]
A feeling that represents
the time, culture, and lifestyle

DETAILS[3rd Read]
The translation and representation of time

Through trials and errors

While getting in to the details

HAN DONGHYUN
AW25 Collection YEARNING