Collection:
Yearning
Role:
Designer

Responsibilities:
Apparel Design
Pattern Making
Cut and Sew
Art Direction

2023

Credits

Apparel Design

Production

Art Direction

Photographer

Stage Assistant

Stylist

Model

Han

Han, Kevin Park

Han

Dra

Tony Liegel, Zach Schlieman, Caleb Chung

Tristan Magundayao

Erla Garcia, Dean Ichiriu, Lulu Tang, Luka Fang, Soojung Yoo

Fall Winter 2024

“Yearning”

We all wanted to be someone.
By doing something we’re not supposed to

or by being someone we’re not supposed to be.

Because we could.

Inspired by the youths of Seoul

With the goal to provide an experience of that moment

Comfort the young professionals

Millennials [1981-1996]

Ready to get back into the physical world
Because it was never about working at home in your pajamas

Comfort that fits into one’s lifestyle
of leaving the house to work
of going to dinner with a few friends
of riding back and forth in the tube

It is intended to fit in to the professional lifestyle

Trend Analysis

AW25 Direct to Essentials

Micro Trends

Sartorial

Fluidity

Contrast

Core colors intended for the APAC market

Black on Black

Sustained Grey

Midnight Plum

Defining the Experience

Ideation

Solidifying the Concept

Through trials and errors

Finalizing the Details