Collection:
Yearning
Role: 
Designer Responsibilities:
Apparel Design 
Art Direction
Production
2023






Credits

Apparel Design 

Production

Art Direction 

Photographer 

Stage Assistant 

Stylist 

Model  

 









Han

Han, Kevin Park

Han

Dra

Tony Liegel, Zach Schlieman, Caleb Chung

Tristan Magundayao

Erla Garcia, Dean Ichiriu, Lulu Tang, Luka Fang, Soojung Yoo


 

 
Fall Winter 2024


“Yearning”











We all wanted to be someone. 
By doing something we’re not supposed to 

or by being someone we’re not supposed to be.





Because we could.












 Inspired by the youths of Seoul

 With the goal to provide an experience of that moment








Comfort the young professionals





Millennials [1981-1996]

Ready to get back into the physical world 
Because it was never about working at home in your pajamas 

Comfort that fits into one’s lifestyle 
of leaving the house to work 
of going to dinner with a few friends 
of riding back and forth in the tube

It is intended to fit in to the professional lifestyle

Trend Analysis

AW25 Direct to Essentials
Micro Trends
Sartorial
Fluidity
Contrast
Core colors intended for the APAC market
Black on Black
Sustained Grey
Midnight Plum







Defining the Experience




Ideation






Solidifying the Concept

Bringing Concept to Life






Through trials and errors



Finalizing the Details