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Collection: Yearning 
Focus
Apparel Design 
Art Direction
Photography

Apparel Collection 
Los Angeles, CA
2023

CREDITS 

Directing 

Photography 


Styling

Cast





Special Thanks to


HAN

HAN
KEVIN PARK

KEVIN PARK

SOOJUNG YOO
DEAN ICHIRIU
LULU TANG
LUKA FANG
ZANE LIN

SKYE LOU




We wanted to be somebody

We wanted to look like adults 
We used to act like we own the world
We used to do bad stuff, but it wasn’t wrong
We used to be care free

We all felt a yearning
 


HAN DONGHYUN 
AW25 Collection YEARNING
 












 Inspired by the youths of Seoul

 With the goal to provide an experience of that moment








Comfort the young professionals





Millennials [1981-1996]

Ready to get back into the physical world 
Because it was never about working at home in your pajamas 

Comfort that fits into one’s lifestyle 
of leaving the house to work 
of going to dinner with a few friends 
of riding back and forth in the tube

It is intended to fit in to the professional lifestyle


Trend Analysis

AW25 Direct to Essentials
Micro Trends
Sartorial
Fluidity
Contrast
Core colors intended for the APAC market
Black on Black
Sustained Grey
Midnight Plum







Defining the Experience




Ideation






Solidifying the Concept

Bringing Concept to Life






Through trials and errors



Finalizing the Details